jQuery Grid Plugin - jqGrid

The data in my json is actually at a child level: query/data.
I have defined a custom jsonReader but I'm not sure
how or if it is possible to specifiy the root
when it is a child of another node.

The reader seems to be working because the pager is displaying
the correct values but the grid is not displaying any data rows.
Firebug does not generate any errors.
I've tried root:”DATA”, root:”QUERY[1]” and neither works.
I'm a bit of a json newbie so they are mainly guesses.

Here is my jsonReader:

jsonReader: {root:"DATA",
            page:"CURRENTPAGE",
            total:"TOTALPAGES",
            records:"TOTALRECORDS",
            cell:"",
            id:"0"
            }

And here is my json (generated via Coldfusion returnformat=”json”)

{"CURRENTPAGE":1.0,
"QUERY":{
    "COLUMNS":["HOUSEHOLDID","HOUSEHOLDNAME","FULLADDRESS","CREATEDATEFORMATED","LASTUPDATEDFORMATED","HOUSEHOLDTYPE"],
    "DATA":[
        ["001","dfdsf","sdfsfsdfsdf","05\\/13\\/0810:05:00","05\\/13\\/0810:05:00","Individual Household"],
        ["002","sdff","sfddsf","04\\/14\\/0811:07:00","04\\/14\\/0811:07:00","Family Foster Care"],
        ["003","sdfdsf","sdfsdfsdf","05\\/07\\/0813:02:00","05\\/07\\/0813:02:00","Family Foster Care"],
        ["004","sdffd","sdfsdfsdf","10\\/11\\/0700:33:00","10\\/11\\/0700:33:00","Individual Household"],
        ["005","ssddfdf","sdfsdffdfsd","10\\/19\\/0700:20:00","10\\/19\\/0700:20:00","Individual Household"],
        ["006","sdfdsfdf","sdfsdfsdfdfs","10\\/19\\/0701:10:00","10\\/19\\/0701:10:00","Individual Household"],
        ["007","sdfsdfsdf","1ssdfsdfsdfdsffd","10\\/19\\/0701:40:00","10\\/19\\/0701:40:00","Individual Household"],
        ["008","sdfsdff","sdfsdsdfdfs","11\\/15\\/0714:54:00","11\\/15\\/0714:54:00","Individual Household"],
        ["009","sdsdfsf","sdfsdfsdf","01\\/02\\/0800:47:00","01\\/02\\/0800:47:00","Individual Household"],
        ["010","sfsddf","sdfsdfsdfsdf","01\\/02\\/0801:25:00","01\\/02\\/0801:25:00","Individual Household"]
        ]
    },
"TOTALRECORDS":41,
"TOTALPAGES":10.0}