jQuery Grid Plugin - jqGrid

This question is specific to jqGrid. I learned that we can use .jqgrow item with mouseover event to retrieve the row information like the following:

gridComplete: function () {
  $('.jqgrow').mouseover(function(e) {
    var rowId = $(this).attr('id');
    console.log('You rolled over ' + rowId);
  });
}

My question is how can we retrieve the column information, cell name information and cell content information in such an event. Thanks in advance.